Missed Ben&Jerry's Free Cone Day on April 27. Didn't find about it until 2100 the same day.
THEREFORE, I had to buy half a liter of the newest flavor two days later.
That I most likely would not have bothered to make the trip into the city nor to brave the crowd at the store for the sake of a free ice cream cone is irrelevant. The fact remains that I missed Free Cone Day dang it!