Chanced upon an episode of Ellen recently and her opening monologue was about how differently people behave in theme parks. She mentioned that she'd overheard a mother warning the kids that they wouldn't get any dessert if they didn't finish their cinnabuns.
This Smarties ice cream treat seems to follow the same principle. You'll have to finish the ice cream --- which contains crushed Smarties --- before you can access the Smarties in the tube.
The Little Niece was a big fan of this product. After eating her own ice cream, she swiped about a quarter of mine.
[Photo taken at 1855 yesterday.]