Friday, March 30, 2012

Just like home

Magnum was recently launched in The Philippines with loads of social media hype and even a Phillywood-style premiere (methinks that last part was overkill). When I saw a 2-for-1 sale at the nearby grocery, I figured why not.

For obvious reasons, most things cost more in Sweden than they do in The Philippines, so I'm amused by the fact that I paid about PHP 44 for this and it came in a box whereas back home, it retails for PHP 50 to 60 and comes in a regular wrapper. Let's face it, that box is an additional expense although the wrapper is probably better for the environment.


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